BLISS: The Feeling You Were Actually Looking For

The open, warm, genuinely-yourself feeling you've chased with alcohol. Without the toxin, without the crash, without the version of yourself you regret.

Something is off in how we socialize. We've normalized a ritual where the price of feeling warm, open, and genuinely present with other people is a neurotoxin.

Alcohol. The global social lubricant. The thing we reach for when we want to feel good with other people. But alcohol doesn't create connection. It creates dissociation, a loosening of inhibition through suppression, not by genuinely enhancing who you are.

What if you could have the warmth without the toxin? The openness without losing yourself? The flow of great conversation, without the morning-after version of yourself you'd rather forget?

BLISS was built to answer that question. Not with a vague wellness promise, but with precision neuroscience: six clinically studied ingredients working together to support the exact pathways your brain uses for genuine joy, authentic connection, and social ease.

The feeling you've been chasing? It was always yours. You just needed the right way to access it.

Joy is your birthright. You shouldn't need a toxin to access it.
Shawn Wells, MPH, RD, Formulator, BLISS

Shawn Wells had formulated over 1,000 supplements and filed 40+ patents. He had consulted for professional athletes, spoken in 60 countries, been called the World's Greatest Formulator. By every professional measure, things were going well.

But behind the credentials was a person who had battled fibromyalgia, Hashimoto's, chronic fatigue, a brain tumor, and 15 surgeries. A person who understood the biochemistry of joy, and still couldn't feel it reliably. Success didn't fix it. Knowledge didn't fix it. He was living proof that the gap between how life looks and how it feels is real, and it is biochemical.

So he did what only he could: he went deep into the research, not to build another product, but to solve his own problem. He asked: what does the science say about genuine mood, authentic social ease, real connection? Eight clinical trials and years of formulation work later, the answer became BLISS.

Formulated By Shawn Wells

Co-Created By Vishen Lakhiani

I had the labs, the patents, the knowledge. What I didn't have was joy. BLISS started as a personal mission to fix what success alone couldn't.
Shawn Wells, MPH, RD

The joy deficit is real
Most people feel it: the gap between how life looks from the outside and how it actually feels on the inside. It's not a personal failing. It's biochemistry.
Success doesn't fix it
Professional wins, recognition, achievement. None of it reliably fills the gap. Shawn had all of it. He understands what it means to still feel something is off.
The research had the answer
Eight clinical trials, forty patents, a decade of ingredient sourcing. The science of genuine joy already existed. Nobody had put it together properly. Until now.

🍷

Alcohol

Creates dissociation, not connection
Alcohol works by numbing, reducing inhibition through suppression, not by actually enhancing your emotional presence.
Depletes serotonin and dopamine
The artificial neurotransmitter flood leads to next-day mood crash, irritability, and emotional flatness.
Kills verbal fluency
Alcohol depletes acetylcholine, the neurotransmitter behind articulate, fluid conversation. More drinks, worse storytelling.
Toxic to brain, liver, and gut
Even moderate drinking damages gut microbiome, disrupts sleep architecture, and accelerates neurological aging.

✨

BLISS

Supports genuine serotonin
Affron® Saffron and Zembrin® support healthy serotonin production without the depletion cycle that follows.
Enhances verbal fluency
Synapsa® Bacopa supports acetylcholine pathways. The right word comes when you need it, stories land, conversations flow.
Warm, open presence without sedation
You feel genuinely yourself: warm, clear-headed, and fully in the moment. Not a numbed version of you.
Better the next morning
Effects taper gently. CurcuPrime and Bacopa increase BDNF, so you wake up with more neural connections, not fewer.

Same warm glow. Same social ease. The same feeling, but this time it's real. And tomorrow, you'll still feel it.

BLISS targets three primary neurochemical pathways: serotonin, dopamine, and acetylcholine. Together these govern your capacity for joy, social connection, verbal fluency, and emotional warmth. These are precisely the states people chase with alcohol, but supported here without any of the neurological cost.

Unlike alcohol, which hijacks these pathways through GABA suppression and artificial neurotransmitter flooding, BLISS supports them through gentle, evidence-based mechanisms that leave you better than before, not depleted.

The Zembrin Discovery

Perhaps the most fascinating ingredient in BLISS is Zembrin, a patented extract of Sceletium tortuosum, a succulent used by the Khoikhoi people of southern Africa for centuries. Clinical research revealed something remarkable: Zembrin increases alpha-2 brain waves, the same brainwave pattern associated with flow states and creative insight, while simultaneously reducing anxiety. The result is what Shawn describes as feeling simultaneously stimulated AND relaxed, a combination nearly impossible to achieve any other way.

α-2 Brain Waves

Zembrin research showed increased alpha-2 brain wave activity, the frequency associated with flow states, calm focus, and creative problem-solving.

You feel simultaneously stimulated AND relaxed. A combination that's nearly impossible to achieve with conventional supplements. That's the Zembrin effect.
— Shawn Wells, MPH, RD

+24% Executive Function

Zembrin clinical research showed a 24-25% improvement in executive function, measuring your ability to make decisions, adapt, and engage socially, all within hours of ingestion.

Why Saffron Changes Everything

Affron® is the world's most clinically studied saffron extract, and saffron itself is more valuable than gold gram for gram. That extraordinary cost is justified by extraordinary research: 8 clinical trials consistently showing it improves mood, reduces anxiety, and supports emotional openness. The mechanism: saffron's active compounds gently inhibit serotonin reuptake, similar to how SSRIs work, but naturally and without dependency.

In the context of BLISS, the effect is emotional warmth that feels genuine rather than chemically induced: the kind of openness that makes conversations feel easier and laughter feel more natural.

72% Mood Improvement

Affron® Saffron clinical studies show 72% of participants experienced significant mood improvement within 28 days of regular use.

53% Reduction in Depressive Symptoms

A 12-week clinical trial showed a 53% reduction in depressive symptoms in healthy adults with low mood, using the exact Affron® dose found in BLISS.

Affron® Saffron

Emotional Warmth

28mg

Feels like

A gentle warmth spreading through your chest. Conversations feel easier. Laughter comes more naturally. The world feels a little lighter.

More valuable than gold gram for gram, and backed by 8 clinical trials. Inhibits serotonin reuptake naturally, supporting mood, reducing anxiety, and enhancing emotional availability.

72% of users reported significant mood improvement in clinical studies

Zembrin® Kanna

Calm Confidence

25mg

Feels like

The mental chatter quiets. You feel present, capable, and at ease in your own skin, without effort. Stimulated and relaxed at the same time.

PDE4 inhibitor that reduces anxiety while enhancing executive function and cognitive flexibility. Increases alpha-2 brain waves associated with flow states and clear thinking.

+24% improvement in executive function within hours of ingestion

enfinity® Paraxanthine

Clean Social Energy

100mg

Feels like

Alert without jittery. Energized to engage, not wired to race. The motivation to be genuinely present with people.

Caffeine's active metabolite: all the focus and social energy benefits, none of the anxiety, cortisol spike, or crash. Also increases serotonin AND dopamine simultaneously, unlike caffeine.

0 cortisol spike. Unlike caffeine, paraxanthine doesn't raise stress hormones

Synapsa® Bacopa

Conversational Fluidity

320mg

Feels like

The right word comes when you need it. Stories land. You remember names, faces, the thing they told you last time you spoke.

Enhances acetylcholine pathways responsible for memory retrieval, verbal fluency, and information processing speed. The ingredient behind fluid, effortless social conversation.

Clinical trials confirm improved memory, verbal learning, and processing speed

CurcuPrime™

Emotional Smoothing

250mg

Feels like

The rough edges soften. Irritability fades. You feel emotionally spacious and easy to be around, and the next morning, that continues.

Tetrahydrocurcumin, 10x more bioavailable than standard curcumin. Reduces neuroinflammation that drives mood disruption and emotional reactivity. Increases BDNF for long-term neuroplasticity.

10x more bioavailable than regular curcumin for superior anti-inflammatory effect

Citrus Aurantium Extract (20% Nobiletin)

Cognitive Clarity

50mg

Feels like

Mental fog lifts. You feel sharp, clear, and fully in the conversation. Not half-somewhere-else.

Citrus extract standardized to 20% Nobiletin, a flavonoid with neuroprotective properties. Supports circadian rhythm alignment, reduces neuroinflammation, and crosses the blood-brain barrier to protect neural circuits.

Neuro protective. Crosses the blood-brain barrier to support long-term brain health

Paraxanthine + Saffron

Enthusiastic Warmth

Paraxanthine lifts alertness, motivation, and dopamine. Saffron lifts emotional warmth and serotonin. Combined, you get the enthusiastic, warm engagement of your best social self.

Zembrin + Paraxanthine

Driven Energy Without Anxiety

Zembrin's calming effect on the amygdala counterbalances paraxanthine's stimulation, creating energized, confident social drive that doesn't tip into anxiety or overstimulation.

Zembrin + CurcuPrime

Internal Quiet

Zembrin reduces anxiety signaling. CurcuPrime reduces neuroinflammation that underlies emotional reactivity. Together they clear the internal noise that makes social situations feel effortful.

Each combination was designed intentionally. Not just for what each ingredient does alone, but for what they create together. This is why formulation expertise matters.

Standard

Daily Foundation

2 capsules

Taken daily, BLISS builds a cumulative baseline of mood support. Regular users report improved day-to-day emotional resilience, better sleep quality, and a noticeable shift in their general sense of wellbeing over 2-4 weeks.

Morning, or 30-60 minutes before social activity

Best for: Daily mood support, work socials, casual hangouts, building long-term emotional resilience

Advanced

Special Occasions

4 capsules

Full social euphoria. Profound warmth, effortless connection, the kind of evening you remember. Recommended for experienced users who know their response.

Take 60-90 minutes before the occasion

Best for: Parties, dates, music events, celebrations, anything worth being fully present for

Start with 2 capsules to assess your individual response. Everyone's chemistry is different. Take with food if you experience any stomach sensitivity. Want deeper calm alongside the mood lift? Stack BLISS with ZEN for a grounded, socially present state that works especially well for high-pressure events or people who carry social anxiety.

I used to have a bar in my house for entertaining. I replaced it with BLISS. My guests have more fun, conversations go deeper, and nobody wakes up feeling terrible the next day. It's changed how I host.

Vishen Lakhiani Founder, Mindvalley

Why People Love BLISS

“I'm an herbalist and the formula of this is really well put together”

“I didn't need to drink any wine or any other alcohol”

“It makes you feel more alert, more alive, more energized”

“I was able to ping pong a lot easier in conversation and flow a lot more with people”

“I was feeling really relaxed but it did feel really good. And this morning I also felt absolutely amazing”

“Compared to alcohol I did not get a hangover. And it still gave me an uplifting and great feeling”

Frequently Asked Questions

Can BLISS replace alcohol at social events?

Many users find it does. You get the warm, open, socially-at-ease feeling without the toxin, the crash, or the morning-after regret. The difference is that it's genuinely you, not a numbed or disinhibited version. Some users still drink occasionally. Many have stopped entirely because they no longer feel the need.

How quickly will I feel BLISS?

Most people notice first effects within 20-30 minutes. Full effects typically peak at 1-2 hours and last around 3-4 hours, tapering gently with no crash. Response varies by individual body chemistry, whether you've eaten, and dosage.

Is BLISS safe to take regularly?

Yes. All ingredients are natural, clinically studied, and non-habit forming. There are no withdrawal symptoms and no dependency risk. BLISS is formulated for adults 18 and over. If you're on medication, particularly antidepressants or anti-anxiety drugs, consult your healthcare provider before use.

Can I combine BLISS with other States?

Yes, you can use all five States in one day. Popular combinations: BLISS + ZEN for social situations where you want calm alongside the mood lift. BLISS + GAZM for evenings where connection matters on every level. FOCUS + BLISS if you want to be sharp and warm at a networking event.

What if I don't drink? Is BLISS still for me?

Absolutely. Many of BLISS's biggest advocates are people who don't drink. The value isn't about replacing alcohol specifically. It's about having reliable access to your own natural capacity for joy, warmth, and connection. Whether you've never drunk, quit years ago, or are in recovery, BLISS gives you that social ease on your own terms.

Ready to experience it?

Mood & Social Energy

BLISS

Happiness, powered by science. Elevate mood and spark social confidence.

Trusted by 5,000+ customers

3-4 hrs Effects felt

6 Patented ingredients

0 Hangover effects

$69.00 $99.00 30% OFF

30-day supply · 30 servings

100% Vegan Non-Habit Forming Third-Party Tested

BLISS: The Feeling You Were Actually Looking For

We Were Never Meant to Need a Toxin to Feel Connected

Why Shawn Created BLISS