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FOCUS
FOCUS
FOCUS
FOCUS
FOCUS
☀️ Daily Brain Health

FOCUS

Enter the flow state. Peak performance that feels effortless.

★★★★★ 4.9/5 based on 127 reviews

Take Daily for Best Results

Unlike caffeine which builds tolerance, FOCUS shows positive adaptation effects — your brain actually gets healthier with daily use. No habituation, no diminishing returns.

Clinically Validated Results

32%
Fewer mental errors
108%
Doubled focus
3x
Faster cognition
One-Time Purchase 40% OFF
30-day supply (30 servings)
$59.00 $99.00
30-day supply
100% Vegan
Third-Party Tested
100% Natural

Focus Is Not About Being Wired

Most people confuse stimulation with focus. They think jittery energy equals productivity. It doesn't. True focus is a flow state - where you're energized yet calm, productive yet relaxed.

Stimulation (Caffeine/Adderall)

  • Jitters, anxiety, racing thoughts
  • More mental errors under stress
  • Crashes that tank productivity
  • Disrupts sleep architecture
  • Builds tolerance - diminishing returns
  • 60% experience more side effects than benefits

Flow State (FOCUS)

  • Calm, sustained energy
  • 32% fewer mental errors in studies
  • 4-6 hours of smooth focus
  • Actually improves sleep quality
  • Gets MORE effective over time
  • Works for everyone - no genetic lottery

Why 82% of Caffeine Users Want to Quit

You know caffeine isn't great for you. That's why you want to consume less. Now you can.

Caffeine
FOCUS (Paraxanthine)
Energy Type
Jittery, anxious
Calm, sustained
Crash
Yes, severe
None
Sleep Impact
Disrupts REM
Improves sleep
Tolerance
Builds quickly
No habituation
Works For
~40% of people
Everyone
Mental Errors
Increase under stress
32% fewer errors
60%

of people are slow metabolizers of caffeine - experiencing more side effects than benefits. There's a 7 to 60-fold difference in how people metabolize caffeine. With FOCUS, everyone wins.

Backed By Real Science

Not marketing claims. Actual human clinical trials led by our formulator.

Human Study

10K Race Performance

Athletes given paraxanthine vs caffeine before a 10K race were tested on cognitive performance before and after.

32% fewer mental errors vs caffeine
Shawn Wells is lead author
Cognitive Study

Aged Rat Maze Test

Aged rats were placed in a water maze to find an escape ledge. The paraxanthine group found it 3x faster.

20 seconds vs 60 seconds (3x faster)
Due to increased neuroplasticity
E-Sports Study

Gaming Performance

E-gaming athletes on paraxanthine improved performance over 2 hours. Caffeine group declined hour to hour.

Positive adaptation vs negative decline
Performance improved over time

The Two-Pronged Attack on Focus

FOCUS boosts both of your brain's productivity systems simultaneously

Dopamine

"The Get Stuff Done Neurotransmitter"

Dopamine drives motivation, mental stamina, and your ability to push through resistance. Without it, you procrastinate. With it, you're unstoppable.

Boosted by: TyroPure L-Tyrosine (500mg) — the same amino acid used in Navy SEAL performance protocols

Acetylcholine

"The Deep Work Neurotransmitter"

Acetylcholine powers learning, memory consolidation, and sustained attention. It's why you can hold complex ideas in your head and make connections.

Boosted by: GeniusPure Alpha GPC (300mg) — shown to double focus in clinical trials (108% improvement)
FOCUS Benefits

Not Just Focus — Brain Health

  • 🧠

    Increases BDNF

    BDNF is the "fountain of youth" for your brain — it creates new brain cells and protects existing ones. Paraxanthine dramatically increases it.

  • 🔄

    Boosts Neuroplasticity

    Your brain's ability to learn and adapt. This is why cognitive performance improves 3x in studies — your brain literally learns faster.

  • 🩸

    Increases Nitric Oxide

    Better blood flow means more oxygen and nutrients to your brain. Caffeine constricts blood vessels. Paraxanthine opens them.

  • 🛡️

    Master Antioxidant Support

    Paraxanthine increases glutathione (the master antioxidant) and catalase — protecting your brain from oxidative stress.

The FOCUS Formula

5 clinically-dosed ingredients working synergistically

HERO INGREDIENT
enfinity® Paraxanthine - 300mg

The Clean Part of Caffeine, Without the Junk

When you drink coffee, your liver converts caffeine into paraxanthine - removing the compounds that cause jitters, anxiety, and sleep disruption. We've isolated just that clean metabolite. All the benefits, none of the cost. This is the game-changer that's replacing caffeine for elite performers worldwide - including celebrities like Kim Kardashian who drinks a paraxanthine beverage formulated by Shawn Wells.
32%Fewer errors
↑ BDNFBrain health
↑ NOBlood flow
0Habituation
TyroPure® L-Tyrosine Dopamine Precursor
500mg
Builds your catecholamine levels - dopamine, norepinephrine, and adrenaline. The "Navy SEAL cocktail" for getting things done under pressure. Fermented, vegan, ultra-clean.
Sustained dopamine
No crash
GeniusPure™ Alpha GPC 70% Concentration
300mg
The most concentrated form of Alpha GPC on the market. Builds acetylcholine - the "deep work" neurotransmitter. In studies at this exact dose, it doubled focus in a single session.
108% focus boost
1 dose to work
PEAK ATP® Cellular Energy Currency
400mg
ATP is what your mitochondria produce to fuel every cell. PEAK ATP delivers bioidentical ATP directly - fueling neurons and muscles for both cognitive and physical performance.
↑ Brain fuel
↑ Oxygen delivery
Suntheanine® L-Theanine The Flow State Amino
100mg
Found in green tea, L-Theanine boosts alpha brain waves - the state linked with creativity, flow, and calm alertness. This is why you feel calm yet focused, not wired.
Alpha waves
Flow state

What FOCUS Users Say

"I've been testing FOCUS for several weeks, and every time I take it before my writing sessions, I notice a significant improvement in my concentration. As a full-time nomad, it's especially useful during long flights."
Jimmy Naraine
Jimmy Naraine
Bestselling Author & Entrepreneur
Verified Purchase
"It gave me a good solid 3-4 hours of alertness and clarity, kept me on task. I could see myself replacing coffee with FOCUS — no jittery feelings, no crash."
Hans
Hans
Marketing Specialist
Verified Purchase
"I'm a coffee drinker. I like to drink at least one cup of coffee a day, but I could see myself replacing coffee with Focus instead because caffeine does have some side effects that I don't really enjoy, the jittery feeling and all of those things.So it was a pretty powerful experience. And I can see myself incorporating many of the exercises that we did today before I give a talk or before I'm on camera or any of the important things that I'm doing during the day. And definitely, I feel like it would increase my productivity."
Dr. Kalpana Sundar
Dr. Kalpana Sundar
Retired Surgeon, Medspa owner
Verified Purchase
"I just took FOCUS right now - during this one hour and a half I was doing so many things. Like, I was reading my emails, I had a business meeting. I was so productive - And I just feel that I am super super connected with everything that I want to do."
Bianca Ioana
Bianca Ioana
11X Time World Karate Champion
Verified Purchase
"Today I took Focus, and I canceled on dinner with friends because I got into such a workflow that I didn't want to go out. I wanted to continue working, so I'm loving the pills."
Bibi Brzozka
Bibi Brzozka
Conscious Sexuality Facilitator
Verified Purchase
"I got in from Miami to Estonia and I was so exhausted. I looked at my friends and I was like, I need coffee. I need something. I was able to stay out until 2 am, even though I wanted to go to bed at 10pm."
Rola Diab
Rola Diab
Founder of Alor Solutions
Verified Purchase

Created By Experts

Shawn Wells
Formulated By
Shawn Wells
The world's leading nutritional biochemist. After battling illness and depression, Shawn emerged with a mission to help others achieve vitality through science-backed supplementation.
1,000+ Formulas 40+ Patents MPH, RD, CISSN
Vishen Lakhiani
Co-Created By
Vishen Lakhiani
Founder of Mindvalley and one of the world's leading voices in transformational learning. Now bringing that vision to conscious biohacking.
Mindvalley Founder 20M+ Community NYT Bestseller

Want to Try All 5 States At 60% Off?

Get the complete States Box Set and discover which states work best for you throughout your day.

Box Set

States Box Set

FOCUS + ZEN + BLISS + DREAM + GAZM

$199.00 $399.00 value

Frequently Asked Questions

Should I take FOCUS every day?
Yes! Unlike caffeine which builds tolerance and has diminishing returns, FOCUS shows positive adaptation effects. Your brain actually gets healthier with daily use — better sleep, better HRV, better recovery. This is the opposite of a crutch. It's genuine brain optimization.
How quickly will I feel it working?
Most people notice effects within 20-30 minutes. You'll experience sustained focus for 4-6 hours without the crash associated with caffeine. The flow state feeling — calm yet energized — is what you're looking for.
Is FOCUS really caffeine-free?
Yes. FOCUS uses paraxanthine (enfinity®), which is what caffeine becomes AFTER your liver metabolizes it and removes the junk. You get all the focus and energy benefits without the jitters, anxiety, or sleep disruption. It's the clean part of caffeine, isolated.
Will I build tolerance like with caffeine?
No — and this is the breakthrough. Studies show paraxanthine has NO habituation effect. In fact, we see the opposite: positive adaptation where your brain gets healthier over time. E-gaming athletes on paraxanthine improved week after week, while caffeine users declined.
Can I take FOCUS with coffee?
We recommend starting with FOCUS alone to experience its full benefits. Many users find they can reduce or eliminate their coffee intake entirely. If you do combine them, start with a lower dose of both and see how you feel.
What time should I take it?
Take FOCUS in the morning for daily brain health, or 20-30 minutes before you need peak concentration. Unlike caffeine, it won't wreck your sleep if taken in the morning — studies show it actually improves sleep quality. Avoid taking within 6 hours of bedtime.

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